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Specialized-lululemon Win Swedish TTT World Cup Title
After a week of team time trial training in the lead up to the World Cup event, the 1st Endurance sponsored Specialized-lululemon team successfully defended their 2012 title. Posting a time 37 seconds...
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Synergy in Sponsorship: By Professional Triathlete Lauren Goss
First Endurance has been working with Lauren Goss since 2012. During the early months we got to know Lauren and helped her nail her racing and training nutrition which catapulted her to fourteen...
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EFS-PRO Now Available
The new EFS-PRO drink mix prototype contains a special carbohydrate source that has a significantly lower osmolality than any other carbohydrate available. Because of this, absorption is improved so...
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First Endurance Partners with Mark Allen
Salt Lake City, Ut – January 6th, 2014 – First Endurance is partnering with six-time Hawaii Ironman World champion Mark Allen for 2015. MarkAllenCoaching was founded by Mark Allen, six-time Hawaii...
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A Fresh New start with BMW & First Endurance
2015 has heralded the arrival of a new USA based UCI Women’s Cycling Team on the circuit. BMW presented by Happy Tooth, under the management of Premier Sports Group (which runs the highly successful...
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Hanson Crowned North American IRONMAN Champion (with Q&A)
Courtesy of Eric Wynn The North American IRONMAN Championship, held May 16, 2015 in Texas, proved to be a hard fought battle in hot and humid conditions where First Endurance sponsored triathlete Matt...
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Two New Ultragen Flavors Now Available
The two new flavors, Chocolate and Vanilla, are available in jugs that hold fifteen servings per container. Convenience single-serve packets will be available in approximately two weeks. Our athletes...
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First Endurance’s Kevin Collington Wins Challenge Williamsburg 70.3
Kevin Collington cruised to the win in the scorching hot temps and humidity at Challenge Williamsburg 70.3. After netting a 3rd place the previous week at Escape from Alcatraz (olympic distance),...
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Mary Beth Ellis Claims ITU Long Distance World Championship Title
Motola, Sweden, June 27, 2015 – Mary Beth Ellis earned her first ITU Long Distance World Championship title this weekend in Motola, Sweden with a commanding performance leading the 1.5 km swim,...
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First Endurance Runner Jacob Puzey Cruises to Victory in the Mt.Hood 50
Photo Credit Paul Nelson The Mt.Hood 50 in Clackamas Lake, OR on July 11th challenged runners to 50 miles on the Pacific Crest Trail with 5,630 ft of elevation gain and offered majestic views of...
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Lauren Goss Runs away with the Victory at Ironman 70.3 Ecuador
Credit FinisherPixBeautiful Manta, Ecuador hosted the inaugural Ironman 70.3 Ecuador on an over cast 80 degree humid day in which Lauren Goss stormed to a commanding victory. The point to point Pacific...
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First Endurance Triathlete Heather Wurtele – Ironman 70.3 World Championships...
The current Ironman 70.3 North American Champion, Canadian Heather Wurtele, earned a silver medal at the Ironman 70.3 World Championships held in Zell am See-Kaprun, Austria this past weekend. A scenic...
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Josiah Middaugh Crowned XTERRA USA Champion for the 11th Time
Josiah Middaugh battled his way to an astounding 11th career XTERRA USA Championships victory this past weekend at Snowbasin Ski Resort in Ogden, Utah.The XTERRA standout was gapped off the leaders...
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Josiah Middaugh 2015 XTERRA World Champion
Credit XTERRAA First Endurance athlete of 11 years, Josiah Middaugh was crowned the 2015 XTERRA World Champion this past Sunday in Maui, Hawaii. Despite an outstanding race resume with a colossal...
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First Endurance Triathletes Claim 4 Late Season Wins
ERIC LIMKEMANN – 1st – Challenge Florida, Venice Beach Florida, November 8, 2015In his final race of a crash-marred season, Eric Limkemann put it all together for a victory to close out the long...
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First Endurance VIP Athlete Spotlight on James McKirdy
The son of an avid runner, James McKirdy grew up watching his father train and was naturally turned on to sports, falling in line with the family activities. Starting off as a cross country runner in...
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Team Wurtele Take 1st & 2nd at IRONMAN 70.3 Monterrey
Credit Eddie Eddie SilversFirst Endurance’s Canadian husband and wife duo of Heather and Trevor Wurtele, aptly known as Team Wurtele, kicked off the season with a one-two punch in Mexico securing the...
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Josiah Middaugh Wins XTERRA Argentina
First Endurance XTERRA triathlete and reigning World Champion, Josiah Middaugh, claimed his first victory this season at XTERRA Argentina this past Saturday, March 26, 2016.Following a quick 6–day...
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Heather Wurtele Triumphant at IRONMAN 70.3 California
First Endurance triathlete, Heather Wurtele, earned another half Ironman victory, her second in two efforts so far this season, in a highly competitive field of professional women at IRONMAN 70.3...
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Victory for First Endurance Triathlete Cam Dye at St.Anthony’s Triathlon
This past Sunday April 24, 2016, Cameron Dye successfully defended his 2015 title in the Olympic distance St.Anthony’s Triathlon winning by a margin of 39 seconds. Lining up with 22 other pros to start...
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